San Francisco: YouTube is testing a new feature that allows users to purchase products they see in videos directly from the platform. Viewers will be able to discover and purchase featured products in selected YouTube videos.
The feature is currently being tested by the video-streaming platform with a small number of users in the US on Android, iOS, and the Web. Chosen creators who are part of this pilot can add certain products to their videos that will be available for purchase via a shopping bag icon.
The Google-owned company has shared details about the new feature being tested on a Google support page. YouTube says that the feature will let viewers get relevant information and buying options for products they see in videos. The platform says that it is working with select creators for this pilot.
Viewers will be able to see a list of featured products by clicking on the shopping bag icon that will appear in the bottom left corner of some video. From here, they can explore each product’s page, where they will find more information, related videos, and options to purchase the product.
YouTube started showing users Google Shopping ads six years ago, attempting to be a digital storefront. The ads allowed users to shop directly via the videos.
In October 2020, Bloomberg reported that YouTube started asking creators to use YouTube software to tag and track products featured in the videos.
According to the report, the data will be linked to Google’s shopping tools and analysis. According to the report, a YouTube spokesperson has confirmed that the platform is using a limited number of video channel testing features, and creators will have control over the displayed products.
YouTube’s latest trial run seems to be an extension of the same idea. Over time, YouTube may introduce this feature to more users.