Twitter Inc. on Tuesday released a plan for a new policy on how to “verify” websites. The company has long promised to transform this area to resolve the confusion and confusion about its blue check mark badges used to verify outstanding identities. criticism. account.
The social media company said in a blog post that it plans to restart its verification process in early 2021, including a new public application process. The company said that the public feedback period for the new policy will open on Tuesday and will last until December 8.
Twitter said it paused public submissions for verification in 2017 after hearing feedback that the program “felt arbitrary and confusing to many people.” It said at the time the check mark was being confused with “an endorsement or an indicator of importance.”
A year later, Twitter said it was putting fixes to the verification program on the back burner to focus on issues like election integrity, though it has continued to verify some accounts, such as medical experts tweeting about COVID-19 this year.
“Since then, we haven’t been clear about who can become verified and when, why an account might be unverified, or what it means to be verified,” Twitter said in the Tuesday blog post.
The company laid out more detailed criteria for the “core types” of notable, active accounts it will verify, such as government officials, companies, nonprofits, news organizations, entertainers, sports teams, athletes and activists.
Twitter stated that it may also verify accounts that meet other criteria, such as the account being one of the highest-ranked accounts in the user’s country and having “awareness outside of Twitter,” which can be searched through Google Trends, Wikipedia Reference or News Media reports are evaluated.
The company stated that it may remove the blue badge from accounts that severely or repeatedly violate the rules, such as its hateful behavior, civic integrity, or glorified violence policies. But it stated that these removals will not be automatic and will be assessed on a case-by-case basis.
Twitter also released the basis for the proposal to refuse verification, such as accounts locked in the past six months for violating the rules, accounts of individuals related to hateful content, or accounts found to have committed “serious violations of human rights.”
Twitter’s goal is to roll out the final policy on December 17. It also pointed out plans to provide users with more ways to identify themselves with new account types and tags.