San Francisco: Twitter said on Thursday that it plans to provide a subscription service where users will buy special content from well-known accounts, an economic model to diversify income.
The globally popular social media platform announced a potential new “super follower” service at its annual investor conference as it is looking for new sources of revenue beyond targeted advertising.
“Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves,” a Twitter spokesperson told AFP.
Top Twitter executives discussed Super Follows while outlining goals and plans for the near future during the streamed presentation.
“We are examining and rethinking the incentives of our service — the behaviors that our product features encourage and discourage as people participate in conversation on Twitter,” the spokesperson said.
Super Follows was described during the presentation as a way for Twitter audiences to financially support creators and receive newsletters, exclusive content and even virtual badges in exchange.
Twitter can currently make money from advertising and recommended posts, and it can increase additional revenue through Super Follows transactions.
Creative Strategies analyst Carolina Milanesi was not convinced people will be inclined to pay for special content on Twitter.
Such a model makes sense for content on platforms like YouTube, where hours of craftsmanship might be devoted to producing entertaining videos, but it is debatable whether the same could be said for tweets on Twitter, she said.
No timeline was given for when Super Follows might become a feature, but it is expected that the tech giant will make further announcements in the coming months.