TV makers woo internet generation with super-high-def models

TV makers attract internet generation with ultra-high-definition models


Las Vegas: bigger, more beautiful and more connected: at the Consumer Electronics Show in Las Vegas on Tuesday, TV makers showed top models that were meant to attract weaned internet generations.

LG, Samsung, Sony and other companies praise the visual effects of the new 8K ultra high-definition screen, which is suitable for TVs with a diameter of 65 inches or more, which is a fast-growing part of the market.

These luxury packages are designed to appeal to millennials and Z generations through video streaming services and smart features for the home and in video games.

For example, the Samsung Sero TV can switch from landscape mode to portrait mode, just like a smartphone or tablet allows viewers to flip the screen while watching YouTube videos, removing black side bands.

“The screen has become a lifestyle product,” said JH Han, president of Samsung’s visual display business.

“It has never been so clear that the role of the screen is changing before our eyes.”

Newer devices have surpassed current 4K or UHD screens (have been upgraded from first-generation flat panel displays to 8K), and more large-screen pixels are now becoming popular.

8K turning point?

The rich 8K resolution is designed to attract owners of large flat screen TVs by packaging more colors to fill a larger viewing area.

Both web and content creators are starting to come together to use such screens to accommodate viewers.

For example, Joe Stinziano, executive vice president of Samsung Electronics USA, said Samsung is working with YouTube and other partners to stream 8K content directly to the most expensive TVs.

He predicts that 2020 will be the “tip” for 8K mainstreaming.

Skyworth, a well-known TV manufacturer in China, has launched advanced TV models designed to penetrate the American and European markets.

“Only the entire industry can work together to realize the full value of 8K for users,” said Wang Dong, CEO of Skyworth TV.

“The entire 8K industry chain is fully evolving, and this is now the best time to launch 8K screens, and users can benefit greatly.”

Skyworth’s new 75-inch Q91 with 8K images costs $ 5,999 in the United States.

Playing games

To maintain a competitive advantage, the TV also adapts to the connected lifestyle by integrating Amazon, Google or Apple speech assistants and offering functions suitable for streaming platforms and video games.

The latest models shown at CES include advanced technical functions in the field of graphics and sound to meet the needs of gamers who want greater immersion.

Stinziano from Samsung said: “Game displays are a unique driver of our business growth.”

TCL executives said millennials view television as a tool to win video games, and they have demonstrated improved setups for players.

In other words, according to data from IHS Markit, consumer demand for flat panel screens was lower than expected last year, partly due to trade tensions between China and the United States and the global economic slowdown.

But this year it predicts “strong growth” for flat screens.

“Despite uncertainties as a result of the trade war between China and the United States, demand for flat screen displays is expected to increase due to the historically low price of panel prices and the impact of various sporting events held in even years.” IHS Markit Technology Display Research Director Ricky Park said.

Such events include the plan of the Japanese public broadcaster NHK to present the Olympic Games in Tokyo 2020 in 8K, which is expected to stimulate this demand.

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