Short video sharing app TikTok launched a pilot program on Wednesday that allows users to upload video resumes of American jobs, from WWE superstars to Shopify’s senior data engineers or TikTok’s own creative producers.
Under the “TikTok Resume” program, companies including Chipotle Mexican Grill and Target Corp will accept video resumes between July 7 and July 31.
Used widely by Gen Z and millennials, the platform will let users apply for entry level jobs to experienced positions with videos bearing the hashtag #TikTokResumes, the company said in a blog post. (bit.ly/3hnAq71)
With the promotion of rapid vaccination against the coronavirus and the recovery of labor demand after the pandemic, the United States has been facing a shortage of willing workers.
TikTok is known for its trend-setting dance videos. Under hashtags such as #CareerTok, career and work related content has increased. Companies including dating apps Bumble Inc and Facebook let users build networks and find jobs, but Microsoft’s LinkedIn is still the social media site of choice for professionals.