Tesla launches subscription service for advanced driver assistance software

Tesla launches subscription service for advanced driver assistance software


Berkeley, California: Tesla said on Saturday that it has launched an option for some customers to subscribe to its advanced driver assistance software, called “Full Autonomous Driving Features,” for $199 per month instead of prepaid $10,000.

Tesla has previously stated that its subscription service will generate recurring revenue and expand its customer base for expensive features, including highway lane changes and parking assistance.

But the U.S. electric carmaker reiterated on Saturday that the current features “do not make the vehicle autonomous,” adding they “require a fully attentive driver, who has their hands on the wheel.””FSD capability subscriptions are currently available to eligible vehicles in the United States. Check your Tesla app for updates on availability in other regions,” Tesla said on its website.

Tesla’s CFO Zachary Kirkhorn said in April that its planned subscription service would generate recurring revenue for the company, although “there could be a period of time in which cash reduces in the near term.”

“If … you look at the number of customers who did not purchase FSD upfront or on a lease and maybe want to experiment with FSD, this is a great option for them,” he said during an earnings call in April.

Tesla said the subscription service is available in vehicles equipped with Full Self-Driving computer 3.0 or above. It told customers that upgrading to the new hardware will cost $1,500.

Tesla CEO Elon Musk predicted in 2019 that in 2020, some markets in the United States will launch robotic taxis without human drivers. In March, Tesla told California regulators that it might not be able to achieve fully autonomous driving technology by the end of this year.

Tesla has been testing its new semi-autonomous driving software for city streets and released “FSD Beta v9” to a limited number of customers last week.

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