Spotify said on Monday that it has partnered with Facebook to allow listeners to play music and podcasts directly from the social network’s iOS and Android apps.
Facebook last week said it planned to launch several audio products, including Clubhouse-style live audio rooms and a way for users to find and play podcasts.
The new integration is rolling out in 27 markets, including the U.S. and Canada, with additional markets to follow in the coming month, Spotify said in a statement.
Spotify’s paid subscribers would be able to access full playback without advertisements without leaving the Facebook app.
Apple said last week that it will launch podcast subscriptions, which will allow users to pay to unlock new content and other benefits, such as ad-free listening, intensifying competition with Spotify.
From privacy changes on iOS devices to the 30% fee charged by app developers using the iPhone manufacturer’s in-app purchase system, Spotify and Facebook have been fighting Apple differently.
Apple said its App Store helped Spotify benefit from hundreds of millions of app downloads and become Europe’s largest music streaming service.