Abu Dhabi: As Pakistan’s largest cricket tournament, the Pakistan Premier League (PSL), will be held in Abu Dhabi on Wednesday, June 9, 2021, the Pakistan Cricket Commission is cooperating with Facebook. This event brings global audiences.
PSL is very popular not only in Pakistan but also among Pakistani expats and cricket fans all over the world. The competition invited top cricket players from different countries, which stimulated global interest in this event. This exciting collaboration with Facebook allows PSL to enter the world in an unprecedented way, especially in the non-traditional cricket market.
The latest arrangement between PSL and Facebook will not only bring live broadcasts of the remaining 20 games of PSL 6 to fans around the world, but will also help PCB explore new ways to generate revenue.
Facebook’s paid online event will help the board of directors monetize the game by requiring fans to pay a nominal one-time registration fee to access the live broadcast. Then you can watch the broadcast at any time.
Sehar Tariq, Facebook’s Head of Pakistan Policy: “We are very happy to partner with PSL this year. The alliance is very popular worldwide. With the support of PCB, we have been able to connect with PSL’s global fan base to see where they are in the world The competition, while also supporting PCB to establish new sources of income and support their business.
We hope that paid online events can enhance the PSL experience for all cricket enthusiasts around the world. “
PCB Head of Broadcast Rights and Business Development, Shoaib Naveed: “Providing fans ease of access and enhancing the viewership of Pakistan cricket globally is a main feature of our broadcast strategy and part of the PCB overall Digital Transformation aims.
“This partnership for the remaining matches of PSL 6 with Facebook has provided us with a unique platform, and it’s great to be partnering with the largest social media platform in the world.”
The online events will be accessible globally except in the USA, Canada, Caribbean, United Kingdom, Australia, New Zealand, Sub Saharan Africa, the Middle East, Afghanistan, India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives; where the PCB has existing rights agreements with international media partners.
Facebook’s sports partnerships team works closely with PCB, and other organizations in Pakistan to help them achieve their fan growth and engagement, as well as monetization goals using Facebook s platform and products.
In addition to introducing paid online competitions, Facebook also cooperated with PCB to create business opportunities and safety aspects on various platforms for their players, and held a training program for the Pakistani women’s national team in March 2021 to help them understand and release The value of online presence and security measures.