Berlin: European privacyists have filed a complaint with Apple about Apple’s use of its software to track iPhone user behavior.
The Vienna-based group NOYB – short for “none of your business” – said Monday that it has asked data protection authorities in Germany and Spain to examine the legality of Apple’s tracking codes.
The codes, known as IDFA or Identifier for Advertisers, are similar to the cookies that websites use to store information on user behavior.
NOYB says the iOS operating system creates unique codes for each iPhone that allow Apple and other third parties to “identify users across applications and even connect online and mobile behaviour.”
The organization believes that this is equivalent to tracking without the user’s knowledge or consent, and the European Union’s electronic privacy rules have prohibited this practice.
“Tracking is only allowed if users explicitly consent to it,” said Stefano Rossetti, a lawyer for NOYB. The privacy group said it is currently reviewing a similar system used by Google.
Apple declined to immediately respond to a request for comment.
NOYB, founded by privacy activist and lawyer Max Schrems, has filed many lawsuits against large technology companies, including a lawsuit against Facebook, which recently led to the European Union’s Supreme Court canceling an agreement that allows companies to Spy on the problem and transmit data to the United States.