New York: Electric carmaker Tesla has crowned its brash billionaire founder and CEO Elon Musk with a new title: Technoking.
Tesla stated in a filing with the U.S. Securities and Exchange Commission (SEC) on Monday that the company’s chief financial officer, Zach Kirkhorn, will now be called the “coin master.”
The company did not disclose whether the new title, which is effective immediately, will bring any additional responsibilities.
However, the document stated: “Elon and Zac will continue to serve as chief executives and chief financial officers.”
The norm-breaking entrepreneur Musk has more than 41 million followers on Twitter and his current wealth is estimated to exceed 180 billion US dollars. He often conflicts with the regulators of the US Securities and Exchange Commission and is not afraid to talk to him on social media Make adjustments.
In 2018, the SEC charged Musk with fraud, slapped him with a $20 million fine and demanded he step down as Tesla chairman after he tweeted out a plan to take the company private.
The entrepreneur also waded in Monday to the new online fascination with digital art forms known as “NFTs,” virtual objects that can be sold with a certificate of authenticity proving that they are, in theory, non-piratable thanks to the blockchain technology that was popularized by cryptocurrencies such as Bitcoin.
Musk announced on his Twitter account that he would be selling a video clip of techno music about NFTs, or Non-Fungible Tokens, as an NFT.
The cryptocurrency website Cointelegraph said bidding on the NFT had risen to $100,000 in the first hour after Musk made the announcement, even though Musk has not actually put the song on the market yet.
US media reported that his partner Canadian singer Grimes recently auctioned off the NFT portfolio, combining audiovisual content with unreleased music, for a total price of $6 million.