Google sweetens Fitbit concessions, heading for EU okay - sources

Google sweetens Fitbit concessions, heading for EU okay – sources


Brussels: Alphabet GOOGL.O subsidiary Google has adjusted its concessions to alleviate EU antitrust concerns about its US$2.1 billion acquisition of Fitbit FIT.N, and said it will ensure EU approval of the transaction.

Last month, the world’s most popular Internet search engine proposed to restrict the use of Fitbit data in Google ads, to provide convenience for competitors seeking wearable devices connected to the Android platform, and to allow third parties to continue with their consent Access data of Fitbit users.

People familiar with the matter said that after the European Commission received feedback from competitors and consumers, Google revised the plan, but declined to provide details. This move will also help avoid possible specific problems listed in the EU fee schedule.

So far, EU competition enforcers have not sought further feedback from the market, indicating that these changes are likely to have passed the European Commission’s requirements.

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