Alphabet Inc s (GOOGL.O) Google will tell its cloud customers the carbon emissions of their cloud usage and open satellite imagery to them for the first time for environmental analysis, as part of a push to help companies track and cut carbon budgets.
These new features are one of Google Cloud’s announcements on Tuesday to launch its annual customer conference, which is held almost this year due to the pandemic.
For many years, leading Western cloud providers Google, Microsoft Corporation (MSFT.O) and Amazon Corporation (AMZN.O) have been competing for sustainable products. They aim to provide services to companies facing stakeholder pressure to rethink operations in response to climate change.
Google’s new carbon footprint reporting tool is similar to what Microsoft already provides, showing the emissions associated with electricity used to store and process customer data. In addition, Google will now issue a warning when customers waste energy on inactive cloud services.
The new mapping offering, Google Earth Engine, had been used by tens of thousands of researchers, governments and advocacy groups since 2009. But Google now is letting businesses in on the service, which includes many huge geospatial datasets such as Landsat and the software needed to analyze them. Amazon has a similar initiative.
“This is something we have now realized is applicable to a lot of these commercial opportunities,” said Jen Bennett, a technical director at Google Cloud.
Earth Engine could help ensure supply chains are sustainable and predict operation challenges from extreme weather, according to Google. Unilever Plc (ULVR.L), which tested the technology for the past 12 months, scrutinized its palm oil sources in Indonesia, though it could not be learned whether that led to any shifts in practices.