Facebook weathers social media turmoil, TikTok rises: US survey

Facebook weathers social media turmoil, TikTok rises: US survey


Washington: A survey on Wednesday showed that despite a series of controversies about leading social networks, Facebook usage remains stable in the United States, even if young users use competitor platforms such as TikTok.

The Pew Research Center survey from early 2021 found 69 percent of American adults use Facebook, and 72 percent used at least one social media site, levels which have been stable for the past five years.

“While there has been much written about Americans’ changing relationship with Facebook, its users remain quite active on the platform,” the researchers wrote.

“Seven-in-ten Facebook users say they use the site daily, including 49 percent who say they use the site several times a day.”

The report suggests Facebook’s US usage has weathered a spate of controversies in recent years including the Cambridge Analytica scandal in the 2016 election, which involved the accessing of the personal data of millions of users without their consent, and concerns over disinformation and privacy.

Even though Facebook’s usage rate is stable, the report still shows various social media landscapes, among which Snapchat, Facebook-owned Instagram and TikTok have grown among people under 30, and Google-owned video sharing platform YouTube is widely used.

About 81% of adults said they have used YouTube, up from 73% in 2019.

In the first survey conducted by Pew on TikTok, 21% of adults (including 48% of adults under 48) said that they used a video application owned by China, which has been protected by national security. Review.

Among young people aged 18-29, Instagram and Snapchat (65%) are popular among 71% of the population. The Facebook usage rate of this age group corresponds to 70% of the total population.

Twitter, which has struggled to expand beyond its core base, was used by 23 percent of Americans including 42 percent of the under-30 age group.

Nextdoor, the social network focused on local communities, was used by 13 percent of adults, according to Pew’s first survey on the platform.

Reddit, the online bulletin board at the center of a controversy over stock-trading forums, saw its usage rise to 18 percent of adults from 11 percent in 2019, according to the survey.

The findings were based on a survey of 1,502 US adults from January 25 to February 8 by cellphone and landline phone, with an estimated margin of error of 2.9 percentage points.

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