Facebook and Apple have been in disagreement over app licensing issues and how to hinder Facebook’s business. Facebook believes that Apple will affect the business of many people and even publish full-page ads.
There have been reports recently that, as a continuation of this dispute, Facebook verified the Apple page on its website.
According to Facebook, the page was never verified because the administrator never initiated the verification process. It is worth adding that other pages such as Apple TV, Apple Store and Apple Music also display verified scales. The company’s homepage also has a verified tick on Instagram owned by Facebook.
A privacy war broke out between the two a week ago. The topic of discussion was the changes Apple made in iOS 14.4 for iPhone. This version of the operating system is expected to be released next year and requires permission from iPhone users so that apps can track it for advertising purposes.
Facebook, for now, tracks users between apps. As per them, it helps them connect small businesses to customers and show personalised ads. Apple introducing granular permission would hamper this as Facebook thinks most users will deny the permission to track them between apps.
Tim Cook, Apple’s CEO also tweeted ‘We believe users should have the choice over the data that is being collected about them and how it’s used. Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first.’
However, Cook did not mention about Apple’s own personalised ad platform, which won’t require taking permission from users. ‘Apple is behaving anti-competitively by using their control of the App Store to benefit their bottom line at the expense of creators and small businesses. Full stop,’ Facebook Vice President for Ads and Business Products Dan Levy said recently.