Disney's streaming chief Mayer to become TikTok CEO

Disney’s streaming chief Mayer to become TikTok CEO


Disney said on Monday that Kevin Mayer, Walt Disney ’s chief streaming executive, will leave the entertainment and theme park giant to become the CEO of the popular video app TikTok owned by China ’s ByteDance Technology Co.

Mayer successfully led the launch of the Disney + streaming service in November, but was appointed as the new CEO by Disney in February.

The Chinese company said that Mayer’s appointment will take effect on June 1, when he will also become the chief operating officer of ByteDance.

TikTok allows users to create short videos with special effects. It has become popular among American teenagers who have been challenged by viruses to pair dances with music clips in the app library. TikTok hinted at the ambition to establish a music streaming business, and in January announced its cooperation with the British music copyright agency Merlin to expand the range of music options.

However, ByteDance’s ownership in China has raised Washington’s concerns about TikTok’s processing of personal data. The company uses advanced artificial intelligence to make video recommendations based on user behavior on the app.

In November last year, the US government conducted a national security review of ByteDance ’s acquisition of social media application Musical.ly (TikTok) for $ 1 billion. Two senators proposed a bill banning federal employees from using TikTok on government-issued telephones.

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