'Demon Slayer' nears Japan movie history, boosts economy with resilience message

‘Demon Slayer’ nears Japan movie history, boosts economy with resilience message

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Tokyo: A story telling the story of a boy fighting a human demons and killing his family. “Demon Slayer” will become the best-selling movie of all time, thanks to the coronavirus pandemic and its resilience information belt The number of coming fans has grown.

This movie is based on popular manga and TV animation series, thus stripping the related commodity industry, and has won the attention of many fans because of its praise of Japanese traditions. People are worried that they will miss these traditions today.

“People in high positions act according to that – ‘Noblesse oblige’, samurai and so on. Those at the top become a shield for weaker ones, using their strength to protect them,” said movie commentator Yuichi Maeda.

“That’s absolutely missing in modern Japan.”

“Demon Slayer” is set to overtake the Academy Award-winning “Spirited Away,” Japan’s top-grossing film for nearly two decades.

According to data on Monday, the film – whose full title is “Kimetsu no Yaiba – Mugen no Resshahen” and was released on Oct 16 – has taken in a total of 30.28 billion yen ($291 million), within a whisker of the 30.8 billion yen for “Spirited Away,” by Studio Ghibli’s Hayao Miyazaki.

It has been opened in some Asian countries and will travel to the United States and Canada early next year.

The Demon Slayer comic series was published in magazines from 2016 to 2020 and published a series of books. More than 100 million copies of the first 22 books have been sold. When it went on sale earlier this month, fans lined up to watch Volume 23.

Nagahama Toshihiro, a senior economist at the Freshman Institute of Life Sciences, said, but the impact did not stop there. It is estimated that as of December 3, its economic impact is at least 270 billion yen.

Among them, about 130 billion yen was related to toys and other related goods, and a sword issued by Bandai Namco Holdings flew out of the store shelves. The sword also produced the “Demon Slayer” series of the long-running “Tamagotchi” series.

Dydo Group Holdings is a less obvious winner. The company’s “Demon Slayer” themed canned coffee is very popular, so it raised its profit forecast for this fiscal year from 500 million yen to 2.5 billion yen.

Sony, whose music department is a co-publisher, also got a boost.

Although the movie’s release date was postponed due to the pandemic, the delay was in its favor because the parents stayed at home during the Japanese house arrest in the spring and learned about the franchise from their children. As time went by, they read and watched series about streaming services frantically.

“This got the whole family interested, it was something they could talk about at home,” said Yuka Ijima, an assistant professor at Daito Bunka University.

Ijima noted that demons first appeared in Japanese folklore as a symbol of disease, and said the story’s message was resonating with audiences.

“Overall, it’s about resilience, about overcoming terrible things and the strength to do that,” she said.

That message is similar to “Spirited Away,” when a girl finds herself on her own after her parents are transformed into pigs, said Kaoru Endo, a sociologist at Gakushuin University – but with a crucial difference.

“I think the meaning is less that we have to fight to overcome things than it is that just living is fine,” she said. “Just living through tough situations is enough – and this is helping everybody right now.”

Fans gathered at a downtown Tokyo cinema agreed.

“There are many people suffering in the current situation,” said Yohei Suzuki, 38 and an office worker. “I don’t think the story was intentionally made for these people but it … could cheer people up.” 

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