Microsoft confirms its data has been stolen

Microsoft blockbuster takeover upends video game market


PARIS: Microsoft on Tuesday stepped into the big leagues in one of the world’s most profitable markets by announcing its $69 billion acquisition of video game maker Activision Blizzard, the largest acquisition in the history of the industry.

The deal will bring some of the world’s most famous games into Microsoft’s possession, including “Call of Duty”, “Candy Crush” and “Warcraft”, and make it the third-largest gaming company in the world, behind only Sony and Tencent.

Just a few days ago, Take-Two broke a previous record in the industry with its $12.7 billion acquisition of mobile gaming specialist Zynga.

Analysts say the blockbuster deals show just how pivotal gaming is becoming.

“Brands, musicians, and IP holders are increasingly reaching their audiences via games versus the other way around,” said Shanti Bergel of the Transcend Fund.

“Against that, Microsoft is building out an ambitious cross-platform interactive entertainment strategy and needs hit gaming content to power it.”

You may also like